GIFFA Introduces Mochi Puffs
An Irresistibly Squeezable Collection of Kawaii-Inspired Designer Plush
Carlstadt, NJ – (May 15, 2025) –Giffa USA today announced the nationwide retail availability of its newest plush product line. Mochi Puffs are a completely original, Kawaii-inspired collection of cuteness. The set of seven different squeezable soft, colorful Mochi Puffs are now exclusively available at specialty toy and gift stores throughout the country.
“Mochi Puffs combine ultra-soft touch, cute Kawaii looks, and the kind of squish factor you can’t resist. They’re perfect for hugging, collecting, gifting, and brightening up your day,” said Danny Song, President of Goffa Toys, the 40-year-old family-owned and operated toy manufacturer of the Giffa luxury brand.
Created for plush lovers from ages 3 to 100, Mochi Puffs (MSRP $9.99-$16.99) deliver next-level softness, playful style, and world-class huggability. Each Mochi Puff, available in 7-inch and 12-inch sizes, features Giffa’s softest, most luxurious fabrics ever, paired with a sweet, Kawaii-inspired look that highlights oversized features, soft pastel colors, and joyful expressions.
The lovable Mochi Puff lineup includes:
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Daxon the Dragon
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Beaux the Bear
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Allie the Cat
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Elsie the Cow
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Ever the Frog
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Mason the Sloth
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Emma the Unicorn
Giffa uses some of the finest, most luxurious materials from all over the world, while then overseeing the quality control of the stuffing process of its largest plush collections at its own U.S. stuffing factories. Giffa collections deliver affordable, premium plush quality that’s as accessible as it is huggable.
Mochi Puffs now join the other popular Giffa designer collections that already include the multi-award-winning (Mom’s Choice, Family Choice, and National Parenting Publications of America) Cuddly Critters and Etta and Friends collections, as well as the popular Fluffy Friends, Bear Families, and Giffa Classics.
About Giffa USA:
Giffa is the luxury plush brand of Goffa International, Inc. Headquartered in New Jersey, and with a second warehouse in Texas, Goffa has one of the largest capacities of any gift company in the U.S. for state-of-the-art blowing processes to stuff plush. Goffa sources the finest materials worldwide for its Giffa brand. The largest designs are sewn into plush skins before being shipped to the blowing factories in the U.S., a tremendous savings for a luxury brand that is passed along to consumers. With its tagline of “Gifts from the Heart” the Giffa brand is positioned with a caring, high-quality message that translates to the recipient of any Giffa plush.
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