HAPPY BIRTHDAY ZIGGY AT BOOK EXPO

New York, NY – (May 23, 2011) - Ziggy is 40 this year and to help kick off his birthday celebration this year, Mom’s Choice will help to celebrate with a song and birthday cake serving to attendees at Book Expo America, held at the Jacob Javits Convention Center in New York, May 23-25.

A special, large Ziggy-shaped 3D cake, made by New York’s famous A Cake In Time bakery, will be on display and then served at the Mom’s Choice booth (2264) during Tom Wilson’s book autograph signing on Thursday, May 26 beginning at 10:30AM.

The one-of-a- kind ZIGGY cake is being created by “cake boss” Sherry Sobel, owner of A Cake In Time in New York. The special standing cake consists of three tiers. The bottom tier will be a 16" round non-edible styrofoam circle that will be decorated with 40 "candles" around the sides of the tier. The middle tier will be a 14" Moist Chocolate cake with Dulce De Leche Butter Cream filling. It will be decorated with the name "Ziggy" in his renowned comic strip character font and positioned flat against this tier will also be a 2D cutout of Fuzz, Ziggy’s dog. . The top tier of this cake will be a 3D Ziggy figure that stands approximately 16" high and 14" wide. Behind Ziggy will be numerous colorful stars on wires, and next to him will be large colorful gumballs that will also be will be used around the edges of the different tiers.

ABOUT CAKE IN TIME:
Located in Mt. Sinai, NY, A Cake in Time specializes in fun, unique, custom-made cakes that take great. Whether it’s a tall, colorful, tipsy tower of cakes or an elegant wedding cake, we create each with the detail and taste you expect for your event. For additional information about A Cake In Time visit www.acakeintime.com and follow the latest adventures of the company at www.facebook.com/gotoacakeintime

ABOUT ZIGGY:
Ziggy, the lovable "everyman" comic panel first appeared in newspapers in June 1971. Tom Wilson of Cincinnati, Ohio, has drawn and written Ziggy since 1987, after the retirement of his father, the senior Tom Wilson, who first created Ziggy as a greeting card character. Distributed through Universal Press Syndicate, a division of Andrews McMeel Universal, Ziggy is published in more than 600 newspapers, reaching 75 million readers daily, and maintains an online presence through www.ziggyzone.com

Ziggy's inspiring message extends to Autism Speaks and the Leukemia & Lymphoma Society, where he serves as an official spokescharacter.