YAMODO!™ Moves Stationery Show Crowd With Nontraditional Game Play
- National Stationery Show Booth #3070 -

New York , NY - ( May 20, 2007 ) – Creative expression is unlimited when Yamodo!™ sets up a meeting of pen and paper for the crowd at the 61 st Annual National Stationery Show® (NSS) held at The Jacob Javits Convention Center in New York City this week.

The new non-traditional, traditionally-hilarious game, Yamodo!, makes its move into the stationery market with a fully interactive game play exhibit (Booth #3070) for the nation’s leading trade show of innovative and unique products for the social stationery marketplace.

From Sunday, May 20 through Wednesday, May 23, Yamodo! will be playing to the anticipated 14,000 stationery buyers from around the world who look to New York ’s NSS as a discovery zone for fresh, marketable products. 

Bill Phelps, founder and “Chief Imaginator” of Idea Storm Products, marketer of Yamodo!, said, “Yamodo! breaks all the rules of traditional games. It is a compact, reasonably priced product designed for all ages to be enjoyed in almost any setting. Because of its diversity, Yamodo! is an ideal fit for the eclectic mix of standard, novelty, and impulse items found at stationery and gift retail outlets. We are excited to present Yamodo! to the attendees at NSS because they will see the quality, play value, and boundless fun and creativity that the game inspires in anyone who plays it.”

Yamodo! is the initial toy product offering from Idea Storm, a successful product development and consulting company. The game is intentionally designed to be a market-friendly packaged game that can be sold at nearly any type of retail outlet and played by almost anyone. Yamodo! can be played casually with friends; in educational surroundings for students; as an intergenerational activity for families; or as a centerpiece for a corporate brainstorm session.

Yamodo! (MSRP $16.95), is for two or more players or teams, ages 6 and up. To play, each person selects a card and players must use their imagination to draw and define the made-up word written at the top. To help spark the imagination and begin the drawings, each card has the start of an existing doodle for players to add to. On each pass, a player draws something on the card and writes part of their definition. The cards become increasingly outrageous as players pass the card around for others to build on, resulting in new definitions and unimaginable drawings created by the group.

“Yamodo! is different from many other games because instead of focusing on an individual winner, it focuses on stimulating the imagination and on creative collaboration,” Phelps explained. “The social interaction that allows for some of the most bizarre definitions is not only refreshing, but a welcome change in the world of ‘winner-take-all’ games. And we encourage people to upload their original creations on yamodo.com for all to see.”

Phelps and fellow artist, Steve Wright, created Yamodo! after deciding that their constant napkin doodling was a great way to spark unique ideas and great conversation. For more information about Yamodo, visit www.yamodo.com.

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