Chompers Take Big Bite in Big Apple

Twinsburg, OH - (February 23, 2010) – Wild Republic, debuting its new toys at The American International Toy Fair in New York this week, saw its new Chompers take a big bite of the Big Apple Toy Fair excitement, as the toys were an overwhelming favorite of retailers and media at the show.

Stopping to take notice of the new Chompers was ABC World News among other broadcast and print media. The segment featuring the Chompers aired nationally and is being rebroadcast in several ABC Television Network news affiliate station markets everywhere.

Aided by a dynamic mechanical display of two life-size Chompers in the toy company’s display booth, the Chompers are a featured item for Wild Republic this year, and representative of a major toy trend – economical play fun. Carrying a suggested retail value of just $5.00, Chompers are a terrific value for the price.

Craig Hopp , Marketing Manager for Wild Republic , explained, “Value for the price is definitely one of the most important points of emphasis this year. At Wild Republic we were certain to maintain the quality of product that we have always held, and we have also been extremely conscious in our pricing strategy.”

Wild Republic ’s product development department unhinged its ingenuity and opened up several new toy lines this year, including the Chompers.

Chompers are a playful handheld toy chew crew that come in several animal shapes, including T-Rex and Velociraptor dinosaurs, Crocodile, Great White Shark, Tiger, White Tiger and Lion. The Chompers have oversized heads and child hand-sized bodies that open and close mouths when a child operated the animal’s arm/leg lever.

In addition to Chompers, Wild Republic’s 2010 toy line up also includes Crunchers jaw-snapping toy vehicles, Mini Morphs™ interchangeable figures, Bouncers fabric covered inflatables, Mongo Grinders™ skateboarding zoo dudes, Wee Lil’ Keepers™ Fairies and Mermaids, plush Cuddlekins™ with popular species also available in Pink, Hug ‘Ems™ floppy playful plush, and WOW’s googly, glow-eyed animals.

Celebrating its 30 th Anniversary this year, Wild Republic , the nature toy brand of K&M International, Inc., is a preeminent brand of action-driven, nature-themed toys designed to spark a child's imagination and educate about the wonders of the wild through creative play. K&M International, Inc., headquartered in Twinsburg , Ohio , near Cleveland , is the leading provider of nature-themed toys to the specialty toy and gift markets. The brands' consumer Web site is located at www.wildrepublic.com.