Diamond Springs, CA - (March 10, 2009) – ImagAbility, Inc. is offering a fresh squeeze on its product line by filling a wedge in the market with the new Weebabu WEDGiTS™, a new huggably soft, yet sturdy enough, handling and stacking toy.

Rock McKinley, Vice President of Sales for ImagAbility, explained, “We’ve expanded our WEDGiTS line with a new soft-block category that we are calling Weebabu WEDGiTS . We saw the need in the ages two and up toy category for a brand new, entirely safe, environmentally friendly, completely non-toxic, and tested stacking toy that parents could trust for their children.”

The new Weebabu WEDGiTS from Rubbabu™ are made from all natural rubber, not synthetic foam. “It is a very important distinction,” McKinley elaborated. “Natural foam rubber is created from rubber sap, a renewable resource, not plastic or chemicals, which makes Weebabu WEDGiTS stronger, more durable, almost completely biodegradable and most importantly non-toxic.”

According to ImagAbility, the Weebabu WEDGiTS are blocks and cars that are designed for fun and engagement, while encouraging the development of gross motor skills and spatial relationship understanding, as well as hand-eye coordination.

The semi- soft products are made for little hands to comfortably hold, and are coated with a silky layer of colorful flocking for eye-catching child interest, and solid enough to withstand the most tireless child play. As a child starts stacking, pushing and pulling the Weebabu WEDGiTS, cognitive skills are developed through task definition, shape and color identification, and imaginative play.

The Weebabu WEDGiTS join other new introductions, including the mini WEDGiTS Owl, Dog, Frog, eXPANman & eXPANNie Sets; and WEDGiTS Pink & Purple Activity Tote.

WEDGiTS, a construction toy brand of ImagAbility, are building block toys that resemble square donuts and diamonds with angled edges. The five, primary pieces of the WEDGiTS toy are graduated in size, so, the blocks actually nest together and stack into the shape of a pyramid. Mathematicians refer to these block shapes as rhombus and octahedrons. Each block is a different primary color, so that a rainbow effect of color results as a child builds.

In addition to various WEDGiTS sets, other products in the WEDGiTS line include, the infant squeeze toy, WEE WEDGiTS, WEDGiTS Wipeoff Book Series, WEDGiTS To Go, WEDGiTS on Wheels (WOW), WEDGITS™ eXplorer Pak 125, as well as WEDGiTS add ons, of expansion blocks and other accessories.

The award-winning WEDGiTS line has earned ImagAbility honors in The Family Life as the Best Learning Toys of 1998, Parenting Magazine’s 1998 Toy of the Year, Learning Magazine’s Teacher’s Choice, as well as awards and approvals from Oppenheim Toy Portfolio, National Parenting Publications, National Parenting Center , Parents Choice, and Able Play’s Special Needs Approval

ABOUT IMAGABILITY
The family business was launched in 1995 as R/C Products. The initials represent Rock & Caron McKinley , the company's founders and owners. One of the reasons for starting the company was to have their children learn about business. By being involved in a family business, the desire was to help motivate their children in preparation for their college planning. The McKinley family has traveled extensively in America and Europe introducing, demonstrating and selling the WEDGiTS product line. The WEDGiTS product line has been granted international patents and this family run business is now distributing in Australia , Canada and throughout Europe.

The McKinley children assisted in all business aspects from shipping/receiving, order entry, website development, trade show management and product design. Appreciating the skills needed to be successful in business, both siblings have ambitious entrepreneurial plans of their own.

As the WEDGITS product line became popular in schools across America , Australia , Canada , and Europe it became necessary for the company to change its’ business structure. RC Products converted to ImagAbility Incorporated and was launched as a California Subchapter "S" corporation in 1997. Today, the company is based in Diamond Springs, California, as the designer, manufacturer and distributor of educational, manipulative toys called WEDGiTS™. All WEDGiTS items are third party safety tested through Intertek Test Labs, a US Consumer Safety Department approved facility. WEDGiTS products comply with all US regulations as specified through the year 2011. More information and a complete product line description are available on the company website at www.wedgits.com.

For Product Sales Info, Contact:
Rock McKinley , VP Sales & Marketing, T: 1-877-WEDGiTS; rock@wedgits.com

Weebabu™ is trademark of Iseo Chemdis Pvt Ltd., India
WEDGiTS™ is a trademark of ImagAbility Inc., El Dorado , California