New York, NY – (February 11, 2009) - ImagAbility Inc., makers of the international, award-winning educational and manipulative toy products, WEDGiTS™, will introduce three new innovations to its WEDGiTS branded line at Toy Fair 2009.

The new items, as well as the complete ImagAbility line of products, will be available for demonstration and sales orders in BOOTH 2075 at the Jacob Javits Center in New York City throughout the American International Toy Fair, held February 15-18.

The new products in the line are:
mini WEDGiTS Owl, Dog, Frog, eXPANman & eXPANNie Sets ( MSRP Range : $16.99 to $29.99)
WEDGiTS Pink & Purple Activity Tote (MSRP $42.99)
WEDGiTS by Rubbabu™ (MSRP Range: $14.99 to $46.99)

Rock McKinley, VP Sales & Marketing of ImagAbility, said, “We are proud to introduce the new WEDGiTS at Toy Fair. It is a wonderful atmosphere to demonstrate to the world all of the new and compatible features of our complete product line. The new mini and colorful sets of WEDGiTS add incredible fun and unlimited imagination to the line.”

WEDGiTS building block toys resemble square donuts and diamonds with angled edges. The five, primary pieces of the WEDGiTS toy are graduated in size, so, the blocks actually nest together and stack into the shape of a pyramid. Mathematicians refer to these block shapes as rhombus and octahedrons. Each block is a different primary color, so, you can imagine a rainbow effect of color in each design a child builds.

“Kids gravitate to WEDGiTS because the design of each block naturally aligns in both vertical and horizontal patterns,” McKinley said. “Educators refer to this as an open-ended manipulative. Open-ended toys allow kids to design on their own without having to follow a given pattern or set of instructions. “

ImagAbility maintains an educational focus on all of its product offerings. WEDGiTS™ offer strong ‘learning-value’ in every product configuration. It can be found throughout the product line whether children are constructing life like forms, towering skyscrapers, space ships, symmetrical designs, water molecules or crystal-like structures.

After nearly a decade of dominance in the specialty toy arena, in 2008, ImagAbility had a solid foundation to begin greater distribution of select product into larger retail segments with product line sales through Toys R Us.com and Target.com. Beginning January 1, 2008 a test market program was launched at Target retail stores. Currently, three, new WEDGiTS items are available at Target and with successful sell through, the WEDGiTS Imagination Set line will be available nationwide at Target in June 2009.

The WEDGiTS line has product offerings targeted for Ages: 1-10+. The uniqueness of the product’s design allows its acceptance for use in high school physics classes and even within corporate team building venues as well. Occupational therapists use WEDGiTS for special needs children because it helps build confidence in a child. This confidence is generated because there is “no wrong way” to play with the product. Children develop a sense of accomplishment every time they play with their WEDGiTS. A child continuously builds self-esteem as rewarded by each new masterpiece they create.

In addition to various WEDGiTS sets, other products in the WEDGiTS line include, the infant squeeze toy, WEE WEDGiTS, WEDGiTS Wipeoff Book Series, WEDGiTS To Go, WEDGiTS on Wheels (WOW), WEDGITS™ eXplorer Pak 125, as well as WEDGiTS add ons, of expansion blocks and other accessories.

The award-winning WEDGiTS line has earned ImagAbility honors in The Family Life as the Best Learning Toys of 1998, Parenting Magazine’s 1998 Toy of the Year, Learning Magazine’s Teacher’s Choice, as well as awards and approvals from Oppenheim Toy Portfolio, National Parenting Publications, National Parenting Center, Parents Choice, and Able Play’s Special Needs Approval

ABOUT IMAGABILITY
The family business was launched in 1995 as R/C Products. The initials represent Rock & Caron McKinley, the company's founders and owners. One of the reasons for starting the company was to have their children learn about business. By being involved in a family business, the desire was to help motivate their children in preparation for their college planning. The McKinley family has traveled extensively in America and Europe introducing, demonstrating and selling the WEDGiTS product line. The WEDGiTS product line has been granted international patents and this family run business is now distributing in Australia , Canada and throughout Europe .

The McKinley children assisted in all business aspects from shipping/receiving, order entry, website development, trade show management and product design. Appreciating the skills needed to be successful in business, both siblings have ambitious entrepreneurial plans of their own.

As the WEDGITS product line became popular in schools across America, Australia, Canada, and Europe it became necessary for the company to change its’ business structure. RC Products converted to ImagAbility Incorporated and was launched as a California Subchapter "S" corporation in 1997. Today, the company is based in Diamond Springs , California , as the designer, manufacturer and distributor of educational, manipulative toys called WEDGiTS™. All WEDGiTS items are third party safety tested through Intertek Test Labs, a US Consumer Safety Department approved facility. WEDGiTS products comply with all US regulations as specified through the year 2011. More information and a complete product line description are available on the company website at www.wedgits.com.

For Product Sales Info, Contact:
Rock McKinley, ImagAbility Inc. rock@wedgits.com
T: 530-295-8570; F: 530-344-9033