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PRESS RELEASE

Playroom Goes Exclusive with ACD

Sherman Oaks, CA – (July 21, 2011) – Playroom Entertainment, Inc. today announced an agreement with ACD Distribution for the company to handle exclusive distribution of Playroom brand game titles.

Dan Rowen , President of Playroom Entertainment, said, "We’re very excited to have this arrangement in place. Playroom has had the pleasure of working with many great distributors, but having a chance to streamline our distribution with a great company like ACD is a tremendous opportunity for us. The arrangement provides us with solid, reliable delivery of Playroom product to retailers.”

Bob Maher , President of ACD Distribution, said, "ACD is pleased to announce this new partnership with Playroom. ACD is always looking for ways to better serve our manufacturers and retailers, and we are excited for the opportunities this agreement will provide both companies and their partners moving forward."

For Playroom, the deal with ACD strengthens the company’s commitment to its retailers as its product lines and game titles continue to expand. This year, Playroom announced the release of more titles and expansion games than it ever has in its company history.

“As the company continues to grow and prosper at an incredible rate, deals like this with ACD help us track our inventory and shipment delivery times in core areas, like the hobby game market,“ Rowen explained. “It is also a vital part of Playroom’s ultimate mission of total customer satisfaction.”

About Playroom Entertainment:
Playroom Entertainment, based in Sherman Oaks, California, is a leading marketer of original board games and card games. The company was founded in 2000 on a commitment to produce high-quality games from the best designers in the world and bring them into homes for families to enjoy together. Led by the phenomenal success of its Killer Bunnies® and the Quest for the Magic Carrot™ card game series, Playroom Entertainment currently boasts an award-winning line-up of over 75 products that have been individually honored and brand recognized. In addition to its Bright Idea Games ™ line, Playroom offers its Gateway Games line of strategy board games and Enchanted Games line, including The Magic Labyrinth, as well as other family games, card games and original dice games. Playroom’s wide range of games are sold at specialty toy, game, gift, educational and book retailers nationwide. For more information on Playroom Entertainment products, call 866-999-9654 or visit www.PlayroomEnt.com.

About ACD Distribution:
ACD Distribution, headquartered in Madison, Wisconsin, is a leading supplier of hobby and game products, working with over 300 of the game industry’s top manufacturers. ACD supplies its retailers across the country with thousands of board games, card games, role playing games, dice, fantasy and science fiction miniatures, historical board games and miniatures, modeling tools, and card storage products. The company is proud of its ability to provide convenience, knowledge and support to their retailers including flexible ordering options, real-time stock level information, 24 hour ordering and account information online, and a friendly, experienced staff. With warehouses in Fresno, CA, Madison, WI, and Harrisburg, PA, ACD also provides quick fulfillment and delivery times, reaching most retailers in 2 days or less by standard ground shipping. For more information on ACD Distribution, please call 1-800-767-4263 or visit www.acdd.com.

For Product Sales Information, Contact:
Dan Rowen T: 866-999-9654 ; E-mail: dan@PlayroomEnt.com