Swingset Press & Playroom Entertainment Become BFF’s!

Swingset Press and Playroom Entertainment Make a Distribution Deal
For Swingset’s Successful Tween Pajama Party Games

North Hollywood, CA - (August 26, 2008) – There are three constants in the life of an American tween girl: 1) She loves pajama parties, 2) She has at least one BFF (Best Friends Forever), and 3) She totally adores playing MASH (Mansion-Apartment-Shack-House). There are also three constants for tween toy and game maker, Swingset Press: 1) It makes incredibly popular games for tween pajama parties, 2) Its games are made for BFFs to play together, and 3) MASH is one of its most successful runaway hits.

And because Swingset Press has just become BFFs (“Business” Friends Forever!) with Playroom Entertainment, specialty toy and gift retailers will be able to give tween girls some great new fun for their pajama parties this year. Starting this fall, Playroom Entertainment will be distributing all of Swingset Press’s tween girl sleepover games to the specialty market. The product line includes three brand new titles for 2008:

Acting Out – The Pajama Party Game for Girls Who DON ’T Have Stagefright! – Can you act like a supermodel in a photo shoot? Can you sound like the bratty kid you babysit? Easy, right? Well, try doing them at EXACTLY the same time! If your BFFs can stop laughing long enough to guess what you’re doing, you win. That’s Acting Out! Recommended for ages 7 – 14. MSRP $13.99

Frendz Pakz - Sleepover Pakz – Pajama Party Games that will keep you up all night! Make your next sleepover party a smash sleepover sensation with this set of way-cool games and quizzes to make you and your BFFs laugh ‘til lights out… and maybe even after that! Each set contains an adorable ballpoint pen and enough games, quizzes and activities for 1,001 sleepovers! Recommended for ages 8 – 13. MSRP $5.99

Frendz Pakz - CLUB Secretz – Want to start a fun BFF club but can’t decide what kind of club it should be? Should it… make a million dollars? Make a million smiles? Make a million friends? Take the enclosed “Club Secretz Quiz” to find out! Each Club Secretz Pak has all you need to start and run a way-cool, BFF club. Recommended for ages 8 – 13. MSRP $5.99

Other Frendz Pakz titles available are: Over 300,000 sold! MASH (Mansion-Apartment-Shack-House), Quizzlers, MASH Mania, SLAM Cardz & Truth Or Fashion Dare . Recommended for ages 8 – 13. MSRP $5.99

Both companies are thrilled about the deal. According to Dan Rowen , President of Playroom Entertainment, “We’re very excited to be working with Swingset Press. Besides helping us to round out our product line-up, Swingset Press is known for being at the forefront of the tween products curve for over a decade.”

Ron Solomon , President of Swingset Press is equally excited about the deal, “I’ve watched Playroom Entertainment grow from a small, one-game company into an industry leader. The quality of its game selection, its customer service and the fun personalities of its staff will allow us to focus on what we do best – making cool stuff that tween girls really love! And that will benefit everyone; from us to the independent specialty retailers to the BFFs laughing their heads off while playing our games.”

ABOUT PLAYROOM ENTERTAINMENT
Playroom Entertainment is committed to producing high-quality games for all ages. In addition to distributing tween pajama party games from Swingset Press, Playroom Entertainment, based in North Hollywood , California , is a leading marketer of original board games and card games. The company was founded in 2000 on a commitment to produce high-quality games from the best designers in the world and bring them into homes for families to enjoy together. Led by the phenomenal success of its Killer Bunnies® and the Quest for the Magic Carrot™ card game series, Playroom Entertainment currently boasts an award-winning line-up of over 50 products that have been individually honored and brand recognized. In addition to its Bright Idea Games line, Playroom also offers strategy board games, such as Little Italy™ and Portobello Market™; family games, such as Cosmic Cows™, Mother Sheep ™ and Dead Man’s Treasure™; card games that include Bull in a China Shop™, Limits ™, Poison™, Knights of Charlemagne™, Unspeakable Words™, Space Shuffle™, StrataGem®, and Collide-O!™; and original Dice Games designed by Maureen Hiron, Playroom’s wide range of games are sold at specialty toy, game, gift, educational and book retailers nationwide. For more information on the Swingset Press line and other Playroom Entertainment products, call 866-999-9654 or visit www.PlayroomEnt.com.

ABOUT SWINGSET PRESS
Swingset Press has been blazing the tween product pack since 1994 when co-founder Ron Solomon left NBC where he’d written and created smash-hit tween sensations like, “Saved By The Bell,” and “California Dreams.” Since its start, Swingset Press, through Solomon and his wife, Iris has created more than just products. It has created categories, from photo phonebooks (“My People: Stuff Directory”) to black light diaries (“My Ultra Secret Stuff Journal,”) and now to its highly popular and fun line of pajama party games for tween BFFs. For more information contact Swingset Press at 303-670-0626 or visit its website at www.swingsetpress.com.