New York, NY - (January 22, 2010) – A VALENTINE’S DAY HEART-TO-HEART! Keep it Real and get ready for some profound personal connections and revelations if you play the communication enhancing, conversation-sparring new board game, KEEP IT REAL Rx from Trance4mation Games LLC.

KEEP IT REAL Rx provides a space for players to get to know what really goes on deep within each other’s hearts and minds. It is a place where authentic dialogue flows feely in the most spontaneous and unusual ways. Imagine posing questions with old friends or new acquaintances that approach the topics of:

• What emotion do you have the most difficulty handling? Explain.
• What would you like to have a second chance at? Why?
• Describe what it was like to be in love for the first time.
• What does freedom mean to you?
• If you could be the opposite sex for one day, what is the first thing you would do?

Creator of the game and CEO of Trance4mation, Leslie Robinson , explains, “Keep It Real is a communication board game which triggers playfulness, spontaneity, relaxation, dialogue, a full range of communication, and mutual enjoyment. The game is non-confrontational and gently allows each player to join in at their own pace, and in their own time. Playing Keep It Real provides a fun and safe space for people to share personal beliefs, convictions, feelings, fantasies, memories, reflections, imaginations, and secret desires aloud. When you play Keep It Real, everyone finds themselves in a place where they can open up to one another and see one another with new eyes. Keep It Real brings people and their inner worlds together”

For Robinson, a psychotherapist, foster care system consultant for more than 15 years, ex-program director for at-risk youth in the South Bronx, New York, and an ex-adjunct professor at the College of New Rochelle, the idea for Keep It Real Rx was a beckoning to have anyone look at all issues in life, open up personal viewpoints, and for players to deeply connect with one another and their humanity. Robinson explains, “The game pleads with players to indulge in the splendor and diversity of our human experience.”

To play Keep It Real Rx (MSRP $28.95 for 2-12 players, ages 13 and up), players move around the circular track of the board, responding to questions in five different categories that are determined by the roll of the dice (Personal, The World, Fantasy/Imagination, Reflection and Action/Description). In an Interaction category, players engage each other in unusual and enjoyable conversation exchanges, and in the Challenge category, players are prompted to move out of their comfort zone. Along the way, there are opportunities to win gold coins in the interaction and challenge categories. The first player to reach the Giant Keep It Real space in the center of the board with the most gold coins wins the game.

About Trance4mation Games:
Keep It Real Rx is the premiere product from Trance4mation Games LLC, a company that was founded on a premise to promote transformational personal communication. The Keep it Real game is an opportunity for every potential player of the game to have a safe and fun space to explore and share memories, reflections, beliefs, dreams, feelings, fantasies, imaginations and secret desires out loud! Trance4mation’s mission is to provide products and services that can bring people and their inner worlds together, and provide avenues for all who want to discover and learn more than what they presently know. A dditional information about Trance4rmation and Keep It Real is available at www.keepitrealgame.com .

For Product Sales and Orders, Contact:
T: 917-302-5086; E-Mail: Leslie@keepitrealgame.com

Media Contact:
Greg Walsh, Walsh Public Relations, T: 203-292-6280; F: 203-292-6342; E-Mail: greg@walshpr.com