PRESS RELEASE
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Dr. Toy to Appear at Ambassador Toys on Sept. 12th Special Back to School Learning and Play Event San Francisco, CA - (September 3, 2009) - Dr. Stevanne Auerbach (aka Dr. Toy™ www.drtoy.com) will appear on Saturday, September 12, from 11 a.m. to 1 p.m. at Ambassador Toys, located on 186 West Portal Avenue in San Francisco. Dr. Toy will sign copies of her book Smart Play/Smart Toys: How to Raise a Child with a High P. Q. Play Quotient (guidance on learning and play from baby to older children, published in 12 countries), answer questions, and present the best new products for learning and play just in time for back to school from San Francisco Bay Area women toy designers. These award-winning products include toys, dolls, games, and other innovative products that assist children’s development and learning. Selections of locally invented products that emphasize back-to-school learning, creativity, and are good gift options for children of all ages will be demonstrated. Learn and Play Products to be presented include:
Ambassador Toys (www. ambassadortoys.com) founded in 1997 now operates two San Francisco locations at 186 West Portal and 2 Embarcadero Center. They also added two new stores in the Town and Country Village in Palo Alto and in the Village at Northstar in Truckee. Ambassador Toys will welcome parents to the West Portal store on September 12th to meet Dr. Toy and to learn more about products by innovative San Francisco Bay Area women who have successfully designed and produced toys and other children’s products. Dr. Toy, the author of 15 books, an expert in child development, psychology, education, play , and toys, selects and evaluates the best new educational, creative , and active products for Dr . Toy’s product award programs. Her web site, Dr. Toy’s Guide (www.drtoy.com), was the first toy site on the Internet. The site features Auerbach’s award-winning Best Classic, Vacation, Green, and 100 Best Products and much more. According to Craig Spitzer, Ph.D ., Craig Spitzer Consumer Insights Bay Area Consumer Researcher (formerly with Leap Frog, Emeryville), “ Smart Play/Smart Toys is an essential guide to how children grow and how parents should guide their children through play and toys. It is more than about playing, though, containing great thoughts and tips on parenting in general. It’s a book you will want to get when your child is born and keep around for years as a reference.” “What are the best smart toys for back-to-school learning, fun, or great gift giving?” The group of toy designers cooperating for this special toy store event were introduced to each other through their affiliation with Women in Toys (www.womenintoys.com ).a national organization. Northern California Chair, Nina Rappaport-Rowan (Plushy Feely Corp.) and members meet in San Francisco monthly for constructive discussions hosted by attorneys Carole F. Barrett and Stephanie Coutu, of Howard Rice Nemerovski Canady Falk & Rabkin (www.howardrice.com ). Ms. Barrett enthusiastically supports the cooperative efforts and exchanges being made and says, “This activity helps women in the toy business grow professionally, contributes to families, and also provides a healthier business climate in San Francisco.” The Women in Toys group was recently visited by Regina Dick-Endrizzi, Executive Director, Office of Small Business, Small Business Commission, Small Business Assistance Center, City Hall, San Francisco (www.sfgov.org/sbc) who told about the many services her office provides. She said, “Mayor Gavin Newsom supports the growth of women owned businesses in San Francisco.” Contacts: Greg Walsh , Walsh Public Relations, greg@walshpr.com T: 203 216 6101 Stevanne Auerbach , Ph.D. (Dr. Toy™), 268 Bush St., San Francisco, CA 94104 T: 510-540-0111, drtoy@drtoy.com Ambassador Toys, 186 West Portal Ave., San Francisco, CA 94127 T: 415-759-TOYS, customerservice@ ambassadortoys.com
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