Tom Wilson, internationally syndicated Ziggy™ cartoonist and celebrated author, and Jeanette Smith, the powerhouse behind the DILBERT™ brand and former Vice President of Licensing at United Media/United Feature Syndicate, will combine their expertise to create a unique teleconference called CARTOONING INTO THE MARKETPLACE.
Learn from the Pro’s how to give your cartoons a substantial advantage to gaining success! This program will bridge the gap between your creativity and reaching your audience, providing the essential elements that every emerging cartoonist, humorous illustrator and character animator must know to leverage their talents and take their creativity to the national and global markets.
These industry veterans know how difficult it is to get detailed information and straight answers to successfully navigate this confusing marketplace. In addition, Tom and Jeanette are committed to keeping the price down and providing an incredible value for attendees. Plus the interactive event will leave time for Tom and Jeanette to answer questions. You can register now online at www.jnetsmith.com
Date: April 22, 2009
Time: 11:00 am – 2:00 pm PST/LA, Seattle, Vancouver B.C
(2:00 pm – 5:00 pm EST/New York City, Miami, Washington D.C)
(6:00 pm - 9:00 pm London, UK)
(6:00 am - 9:00 am Sydney, Australia)
Price: $90.00/USD
To reserve your place, you can REGISTER NOW FOR THIS EVENT at www.jnetsmith.com/schedule .cfm
Tentative Agenda (all times listed below are PST):
11:00-12:00 am — Jeanette Smith presents: Ascending the Marketing “Staircase”
Topics will include: Choosing Your “Platform”, Building Exposure, Selling Your Creativity, Syndication and Online Media Today, Licensing’s Role in Cartooning, Contracts and Negotiations, Legalities, Agent/Creator Relationships, Marketing Leverage Points and Brand Building
12:00-12:15 pm — J’net Q&A: Send your questions in advance or during the teleconference
12:15-12:30 pm — Break
12:30-1:30 pm — Tom Wilson discusses: All Character Matters
Topics will include: The Creative Need and Spirit, Character Delivery (Style, Humor and Positioning) Character Development, Launching Your Cartoon, Character Longevity in a Changing Marketplace, Working With Manufacturers, Protecting Your Property, Your Character as a Brand, Working With Agents
1:30-1:45 pm – Tom Q&A: Send your questions in advance or during the event
1:45-2:00 pm (or longer) — Tom and J’net Q&A: A great opportunity to get those questions which cross over between creativity and marketing answered! Conference will likely go overtime to answer as many questions as possible. There will be no additional charges.
This conference uses both telephone audio and online visuals. Some quick downloading may be required.
About Character Matters:
Character Matters specializes in creating and developing character(s) that are original, clever and effective communicators for brands, products and services. The company, founded by Ziggy cartoonist Tom Wilson, consists of an unparalleled team of professional illustrators, copywriters, graphic artists, licensing and marketing specialists, who custom-create new characters to be utilized in a marketing strategy as identifiable illustrations for a brand, company, or corporate name. The Character Matters team is an ensemble of creative talent who understand that “while a picture may indeed be worth a thousand words, the true character of a business or brand is worth millions.” The company pays special attention to how the characters they create can communicate with the world. By providing comprehensive, strategic, and creative support, including background story, marketing research, editorial, copywriting and style-guides, Character Matters is involved from design concept to final implementation. Services can be an all-inclusive or combination of character development, branding, licensing, promotions, packaging, POP products, events, displays, advertising premiums, and animation. For further information on Character Matters, visit the company website at www.charactermatters.net
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