PRESS RELEASE

Ze Super Zeros™ Fly into Specialty Stores

Montclair, NJ - (March 9, 2009) – All New Materials™, Inc is proud to debut another innovative brand, Ze Super Zeros™, a courageous line of unique plush animal friends.

The new Super Zeros (SRP $29.99, European safety tested for ages 0+) include Zonk ze Monkey, Zaza ze Mouse, Zoco ze Crocodile, Zola ze Koala, Zebu ze Zebra, and Zipo ze Hippo, and each features a super-power and super-challenge that add up to Super Zero! Each character’s biography reveals its secret powers and encourages children to imagine their own Super Zero adventures so that everyone can be a Super Zero!

In addition, All New Materials announced that the first book adventure for Ze Super Zeros will be published in 2009.

Ze Super Zeros are designed in France and are the brainchild of Laurent Manceron , the same crazios genius behind the successful designer plush line, The Deglingos™. The rave reviews for the Deglingos have resulted in availability of the products in hundreds of boutiques, FAO Schwarz and specialty retailers across the country. The Deglingos have already received several industry awards, including Finalist in the Toy Industry Association’s Specialty Toy of the Year category, TDMonthly’s Top Toy and Dr. Toy ’s Top 100 Best Picks of 2008.

About All New Materials:
Based in Montclair, New Jersey, All New Materials, Inc. was established in 2007 as a distributor of unique toys and accessories for young audiences. The company brings products to market that are committed to quality, creativity and imaginative design. The current brands under its exclusive distribution include The Deglingos, Ze Super Zeros and Our Children’s Gorilla. For further information, visit www.allnewmaterials.com

For additional information about All New Materials, Contact:
Dawn Dec , Marketing Director, T: 973.746.7077or visit www.allnewmaterials.com
Bret Faber , National Sales Director, T: 888.830.4212 or bret@allnewmaterials.com