PRESS RELEASE
Yamodo! is Good To Go!
- The Must-Have Travel Game for the Summer -

Dobbs Ferry, NY - (May 8, 2008) – Summertime is the best time to be Good To Go. Yamodo! Good To Go! is the new take-along item for good times anywhere, at any time.

Bill Phelps, Chief Imaginator of Idea Storm Products and marketer of Yamodo!, said, “Yamodo! Good To Go! arrives just in time to make the family road trip a little more enjoyable and peaceful.”

Like its parent product Yamodo! Volume 1, Yamodo! Good To Go!, has participants thinking, drawing, and writing out their own interpretations of inspired, made-up Yamodo! words. From kids to adults, Yamodo! helps pass the time away while inspiring creativity and collaboration in a win-win context.

“As Yamodo! gains more and more awareness, we are finding that Yamodo players are really anyone, anywhere,” Phelps said. “We’ve created Good To Go! to be available at all types of retail outlets, from travel stores and convenience stores to newsstands and variety stores. Yamodo! Good To Go! is ideal for families taking long car trips, while waiting for a flight, or any situation for a un and inspiring creative distraction.”

Yamodo! Good To Go! (MSRP $9.95) and Yamodo! Volume 1 (MSRP $14.95) are designed for any number of players ages 8 and up. “The imaginative premise eliminates age and creativity barriers, giving everyone the chance to create together,” Phelps explained. To play Yamodo, each person selects a card and then uses their imagination to draw and define the made-up word written at the top of each card. To help spark the creative process and take the intimidation out of drawing, each card has the start of an existing doodle for players to add too. The card is then passed to the next player to add to the drawing and definitiion. The cards become increasingly outrageous as players pass the card around for others to build on. As a result, Yamodo’s creative collaborations have people uploading their creations on yamodo.com for all to see. “We call it upload your best and see the rest,” Phelps said. Right now, there are over 1000 uploaded “yamodos” on the company website at www.yamodo.com

Phelps and fellow artist, Steve Wright , created Yamodo after deciding that their constant napkin doodling was a great way to spark unique ideas and great conversation. For more information about Yamodo, visit www.yamodo.com.

About Idea Storm Products
Idea Storm Products was created by Bill Phelps , an MBA student at NY’s Pace University , with a mission to inspire creativity in children and adults alike. A self-funded, entrepreneurial start-up, Idea Storm launched its first imagination-inspiring product, Yamodo!, a year ago, and has quickly gained momentum thru the enthusiastic support of established accounts like Barnes & Noble. Idea Storm Products continues to develop and launch innovative products that promise to inspire the imaginations of all ages and abilities.