PRESS RELEASE
 

Playroom’s Bunnies Get on Board

North Hollywood, CA – (April 4, 2008) – The Killer Bunnies® brand is getting on board as Playroom Entertainment today announced that its world-renowned rabbits will be making the leap to a board game platform this Fall. The new Killer Bunnies® and the Journey to Jupiter™ (MSRP $45, for ages 10 and up) is the new fast-paced board game for 2-6 players that operates completely independently of the famous Killer Bunnies® and the Quest for the Magic Carrot™ card game and Killer Bunnies ® Quest Booster Decks.

Dan Rowen , President of Playroom, explained, “We’re taking the Killer Bunnies franchise into a new dimension in more ways than one. Not only are they introduced to board game elements and new strategies, we’re also sending them to Jupiter where really out of this world action can take place.”

The Killer Bunnies Jupiter board game is a stand-alone board game that begins in the same manner that began the worldwide cult phenomenon of the Killer Bunnies® and the Quest for the Magic Carrot™, with a Blue Starter deck. However, as the board game is based on the same card game mechanics that the world has come to know and love, Killer Bunnies Jupiter has a board that allows players to travel into space and do a lot of other, different things.

Playroom will be demonstrating the new game at all toy and hobby trade shows, consumer events, and expositions to accommodate the rabble of rabbit fans who are eager to get a nibble of the new game.

“Fans won’t be disappointed, Playroom has more plans for the entire Killer Bunnies® brand too,” Rowen said.

Playroom Entertainment introduced the Killer Bunnies® and the Quest for the Magic Carrot™ Blue Starter deck in 2002 and received an overwhelming response by game advocates. The non-collectable card game that features cute, fun and silly illustrations, despite the game’s premise of a bunny-killing free-for-all, has always been geared toward family fun. For a brand that is not supported by a television series or movie license, the Killer Bunnies product line has delighted retailers with an enthusiastic worldwide fan base whose “can’t get enough” following has grown the Playroom catalog to contain nine Booster Decks, and a KinderBunnies® version for ages 5 and up.

Playroom Entertainment, based in North Hollywood , California , is a leading marketer of original board games and card games. The company was founded in 2000 on a commitment to produce high-quality games from the best designers in the world and bring them into homes for families to enjoy together. Led by the phenomenal success of its Killer Bunnies® and the Quest for the Magic Carrot™ card game series, Playroom Entertainment currently boasts an award-winning line-up of over 50 products that have been individually honored and brand recognized. Playroom’s Bright Idea Games™ line, which includes the popular Sherlock™, Catch the Match™, and Number Chase™ card games, are among more than a dozen diverse group of games specifically designed for the 5 and up age group. Playroom also offers strategy board games, such as Little Italy™ and Portobello Market™; family games such as Cosmic Cows™, Mother Sheep™, Dead Man’s Treasure™, and Sitting Ducks Gallery™, among others; card games that include Bull in a China Shop™, Top Dogs™, Limits™, Knights of Charlemagne™, Unspeakable Words™, Space Shuffle™, StrataGem®, and Collide-O!™; and original Dice Games designed by Maureen Hiron . Playroom’s wide range of games are sold at specialty toy, game, gift, educational and book retailers nationwide. For more information on the Playroom Entertainment and a complete list of its products, visit the company website at www.PlayroomEnt.com.

For Product Sales Information, Contact:
Dan Rowen , T: 866-999-9654 ; E-mail: dan@PlayroomEnt.com