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Zabazoo Rolls Out Nature’s Building Blocks, STONEES™

Toronto, Ontario - (March 4, 2008) – Can the concept of children playing with blocks be more basic? Naturally, according to Zabazoo Corporation, as the company rolls out STONEES™, one of the most fundamental concepts to be introduced as an early childhood construction product.

Malcolm Bisiker , founder of Zabazoo said, “STONEES are based on a very simple premise and are a wonderful multi-educational learning toy which represents a fundamental piece of our environment”

STONEES are colorful, easy to use, rock-like contoured shapes that offer an alternative to traditional wooden blocks or plastic pieces that stick together.. STONEES (MSRP $19.99 for 50 piece set; also in 150 piece sets) are designed for ages 5 and up as an open-ended educational toy for development of fundamental skills as well as stimulation of i magination and creativity. By handling, stacking, building and balancing different structures with STONEES, children use fine and gross motor skills, problem-solving abilities, creative concept thought and imagination, while also applying an underlying eco-awareness.

According to Zabazoo, “Children in test-market groups built everything from colorful towers and fortresses to enchanted fairy worlds and animals. The possibilities were as endless as their imaginations,” Bisiker explained. “Some of the STONEES blocks are easier to stack than others. This creates a careful tactile experience that engages kids and keeps them coming back to build different and more challenging structures.”

STONEES™ join Zabazoo’s growing line of ecological themed products that already includes RUK-SHUK™, the breakout hit game that made its mark in 2007 with a unique sell through strategy that included outdoor activity retail outlets.

Founded in 2006, Toronto-based Zabazoo Corporation designs and manufactures ecological toys with high educational value. In addition to gift and outdoor activity stores, Zabazoo products are available in select toy, game, and bookstores across North America and Europe, and online at www.rukshuk.com. For a list of retailers near you, please visit the company website.

For Product Sales Information, Contact:
Joanne Kieffer, Zabazoo Corporation, T: 877-528-5252 ; E-Mail: sales@zabazoo.com